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The Successful Marketing Campaign |
Triple Your Lead Volume If your website is currently attracting visitors but only producing a limited number of leads you can make changes that will greatly increase your conversion rate. The typical real estate website only produces one or two leads for every 100 visitors. You should be getting four to six or more leads from this volume of activity A majority of real estate websites have been designed utilizing the traditional real estate advertising philosophy. This philosophy is all about branding and sell, sell, sell. The Internet home buyer is turned off by this approach. The most successful websites have been designed to address the home buyers needs. The most important of these needs is a need to feel comfortable in giving a Realtor their contact information. Ninety percent of the buyers visiting real estate websites do not want to talk to a Realtor and are not ready to buy. Repeat this to yourself. So, if you want these buyers to contact you and give you their home search criteria and contact information, you must address this issue. Change the narrative on your webpages to communicate a message that makes these buyers more comfortable. Say to them "I will not contact you unless you request information" literally. Put this sentence in important places within your website. Another way of creating the right atmosphere would be a paragraph like the following: "I know you may be in an early information gathering stage and not ready to buy a home. I will not contact you unless you expressly ask me to." We have found that this approach greatly increases the number of leads generated from a website. Once you have made the changes to need to have an automated drip mail system to keep your name and contact information in front of these buyers. Subscribe each person into this mail system. You will find that home buyers appreciate your courtesy and most of them will respond.
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