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Marketing Campaign Statistics

The summary reports below are for a campaign that was launched May 5, 2006. The first report shows the results at the end of the first month. This Realtor had received 173 leads for the month. The system sent 1,215 E-Mail updates to buyers and had 18 requests for more information. The total searches for the month was 3,923.

The lower report is on the same campaign at the end of September, four months later. The Realtor now has 477 people subscribed into the system. This is a net count after eliminating people who have unsubscribed or have been deleted by the Realtor. The system sent 8,187 E-Mail updates to buyers this month and had 15 requests for more information. The total searches for the month was 14,300.

This Realtor has closed 22 transactions and has 4 more currently (9-30-06) in escrow.

 

 
 

 GAW Associates, Inc              E-Mail  gaw@gw8.net 

 
   Summary Statistics   Show Help   
Activity Summary for the month of May, 2006
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These statistics reflect how your clients are using the IDX tools on your web site.


Activity Summary for May, 2006
4 Appointment Requests
(4 Single Family, 0 Condo)
This shows the number of people who sent an appointment request from your web site to schedule a meeting to view a property. To view more detailed information about your appointment requests (including specific clients, properties, date ranges, etc.), use the contact statistics page. View a trend chart.
18 Requests for More Information
(18 Single Family, 0 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of people who sent a request for more information about a specific property from your web site. To view more detailed information about information requests (including specific clients, properties, date ranges, etc.), use the contact statistics page. View a trend chart.
173 Total Subscribers
This shows the total number of people who are currently signed up on your web site (for email updates or property organizers). To view more detailed information about your subscribers (including specific contact information and search parameters), use the Manage Subscribers page. View a trend chart.
176 Total Email Update Subscriptions
(176 Single Family/Condo, 0 Residential Income, 0 Lots/Land)
This shows the total number of people who are currently signed up on your web site to receive email updates of new properties on the market. To view more detailed statistics about your email update program (including specific clients, properties, date ranges, etc.), use the email statistics page. View a trend chart.
175 New Email Update Subscribers
(175 Single Family/Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of people who signed up this month to receive email updates of new properties on the market. View a trend chart..
1,215 Email Updates Sent
(1,215 Single Family/Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of new property email updates sent to your clients this month. To view more detailed statistics about email updates sent, including specific clients and their click-through activity, use the email statistics page. View a trend chart.
591 Email Update Properties Viewed
(586 Single Family, 5 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of times your clients have clicked on links in email updates to view specific properties of interest on your web site. To view more detailed statistics about client click-throughs, including specific properties, use the email statistics page. View a trend chart.
358 Featured Properties Viewed
(326 Single Family, 32 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of your featured properties viewed on your web site. To view more detailed statistics about page views for each of your featured properties, use the Listings Statistics page. View a trend chart.
3,923 Total Search Results
This shows the total number of search results viewed on your web site. This includes searches, saved search results, email update search results, featured listings results, etc. View a trend chart.
337 Searches
(313 Single Family/Condo, 9 Residential Income, 15 Lots/Land)
This shows the number of searches performed on your web site. View a trend chart.
1,364 Advanced Searches
This shows the number of advanced searches performed on your web site. View a trend chart.
228 Saved Searches
(228 Single Family/Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of saved searches performed on your web site. View a trend chart.
1,993 Email Update Searches
(1,993 Single Family/Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of daily email update searches performed for your clients. View a trend chart.
1 Total Featured Listings Page Views
This shows the total number of Featured Listings page views on your site. View a trend chart.



 

 

 

 
 

 GAW Associates, Inc              E-Mail  gaw@gw8.net 

 
   Summary Statistics   Show Help   
Activity Summary for the month of September, 2006
Previous Month   | Next Month
These statistics reflect how your clients are using the IDX tools on your web site.


Activity Summary for September, 2006
1 Appointment Request
(1 Single Family, 0 Condo)
This shows the number of people who sent an appointment request from your web site to schedule a meeting to view a property. To view more detailed information about your appointment requests (including specific clients, properties, date ranges, etc.), use the contact statistics page. View a trend chart.
15 Requests for More Information
(15 Single Family, 0 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of people who sent a request for more information about a specific property from your web site. To view more detailed information about information requests (including specific clients, properties, date ranges, etc.), use the contact statistics page. View a trend chart.
477 Total Subscribers
This shows the total number of people who are currently signed up on your web site (for email updates or property organizers). To view more detailed information about your subscribers (including specific contact information and search parameters), use the Manage Subscribers page. View a trend chart.
541 Total Email Update Subscriptions
(540 Single Family/Condo, 0 Residential Income, 1 Lots/Land)
This shows the total number of people who are currently signed up on your web site to receive email updates of new properties on the market. To view more detailed statistics about your email update program (including specific clients, properties, date ranges, etc.), use the email statistics page. View a trend chart.
139 New Email Update Subscribers
(138 Single Family/Condo, 0 Residential Income, 1 Lots/Land)
This shows the number of people who signed up this month to receive email updates of new properties on the market. View a trend chart.
8,187 Email Updates Sent
(8,183 Single Family/Condo, 0 Residential Income, 4 Lots/Land)
This shows the number of new property email updates sent to your clients this month. To view more detailed statistics about email updates sent, including specific clients and their click-through activity, use the email statistics page. View atrend chart.
2,234 Email Update Properties Viewed
(2,033 Single Family, 201 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of times your clients have clicked on links in email updates to view specific properties of interest on your web site. To view more detailed statistics about client click-throughs, including specific properties, use the email statistics page. View atrend chart.
577 Featured Properties Viewed
(551 Single Family, 26 Condo, 0 Residential Income, 0 Lots/Land)
This shows the number of your featured properties viewed on your web site. To view more detailed statistics about page views for each of your featured properties, use the Listings Statistics page. View a trend chart.
14,300 Total Search Results
This shows the total number of search results viewed on your web site. This includes searches, saved search results, email update search results, featured listings results, etc. View a trend chart.
556 Searches
(508 Single Family/Condo, 10 Residential Income, 38 Lots/Land)
This shows the number of searches performed on your web site. View a trend chart.
574 Advanced Searches
This shows the number of advanced searches performed on your web site. View a trend chart.
689 Saved Searches
(686 Single Family/Condo, 0 Residential Income, 3 Lots/Land)
This shows the number of saved searches performed on your web site. View a trend chart.
12,481 Email Update Searches
(12,477 Single Family/Condo, 0 Residential Income, 4 Lots/Land)
This shows the number of daily email update searches performed for your clients. View a trend chart.