All About Real
Estate Internet Marketing
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Marketing Campaign Statistics The summary reports below are for a campaign that was launched September 1, 2006. The first report shows the results at the end of the first month. This Realtor had received 139 leads for the month. The system sent 959 E-Mail updates to buyers and had 17 requests for more information. The total searches for the month was 1,985. The lower report is on the same campaign at the end of December, three months later. The Realtor now has 330 people subscribed into the system. This is a net count after eliminating people who have unsubscribed or have been deleted by the Realtor. The system sent 4,817 E-Mail updates to buyers and had 29 requests for more information. The total searches for the month was 10,616. This Realtor was working with several buyers within the first month and has had a progressive growth in the number of active buyers over the four months. He is entering the first quarter of 2007 with a list of 330 contacts. In reviewing the individual subscriber activity he can see that 25% of these subscribers or 83 people are active on a weekly basis. This can be interpreted as meaning that these 83 people are somewhat serious prospects who may buy a home in 2007.
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September 30, 2006
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GAW Associates, Inc E-Mail gaw@gw8.net | |||||||||||||||||||||||||||||||||||||||||
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December 31,2006
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GAW Associates, Inc E-Mail gaw@gw8.net | ||||||||||||||||||||||||||||||||||||
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