Your website is
producing leads but you have not been able to convert leads into
sales. Buyers are not responding to your e-mails or phone calls.
Many buyers are giving you bad phone numbers and phony e-mail
addresses.
Because Your
Website Presentation is Too Strong
If the buyer perceives
your website as having a strong "sales pitch" they will avoid
giving you accurate contact information.
Because You
Are Being Too Aggressive in Contacting Buyers`
Buyers will send you
their contact information in order to get access to the MLS or
for you to send them listings. This does not mean they want you
to contact them. Your inquiry form should allow the buyer to
indicate that he does not wish to be contacted or to request
that you call him. An initial e-mail should offer information
with a qualification that you will not continue to send e-mails
unless they respond.
Because You
are Not Maintaining Contact With the Buyers
The majority of
transactions occur four to six months after first contact. You
must utilize a drip mail system to keep your name in front of
the buyer until he is ready to buy. Too many Realtors give up on
a lead because they don't get an immediate response. Remember,
90% of the buyers are not ready to talk to a Realtor because
they are in an information gathering stage. They will not
respond to your e-mail or phone calls because they want to avoid
a sales pitch.
